Lucía E. González is a psychotherapist who imparts therapy for adults and older adults. She has a strong influence of Brené Brown and apart from her regular therapy schedule, she imparts workshops and conferences to help people improve their self-confidence and help them heal.
Lucía has a clear idea in mind: a blooming flower planted in a pot. The pot should represent the broken pieces of oneself yet the pieces should fit perfectly like if it was being repaired, symbolizing a new beginning and healing. My goal was to transform her idea into reality and create the right branding which would communicate all these symbols and values to her adequate target audience. For this specific client it fit well to use an extensive color palette to represent all the different pieces in the pot.
- Brand Consulting
- Brand Identity
- Print & Digital Applications